Development of AR Script Tour Program for Guo Family Courtyard, Longnan, Gansu

The project is located at Guo Family Courtyard in Longnan, Gansu. An exclusive digital AR script for cultural tourism will be created based on the local cultural environment, architectural features of the scenic spot and history, with a total of 13 digital spots to build a local digital cultural tourism landmark. Through the integration of "culture + technology + games", the physical space of the scenic spot will be upgraded into an interactive, perceptible and communicable narrative field. It is not only a powerful tool to improve tourist experience, but also an important strategic path for the scenic spot to realize digital transformation, build long-term IP and break through homogeneous competition.